1030 years of green-washing

Around the year 984 or 985, the outlaw Eirik the Red returned to Iceland, after having spent 3 winters in a land he called Greenland, as he said people would be attracted there if it had a favourable name. In reality, Greenland is almost completely covered in ice, and therefore not very green at all. This may well be history’s first example of green-washing: calling things green to make them seem better than they are. Things haven’t changed much in 1030 years.

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